LYC Pledge | Agency Campaign

For the Love Your Community (LYC) project, I spearheaded a campaign aimed at increasing engagement and awareness of the LYC app by 15% in 2025. The campaign tackled key obstacles to adopting sustainable lifestyles, such as time constraints, affordability, and lack of community support. Key deliverables included:
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-LinkedIn Ads: Designed and launched targeted campaigns to boost engagement and position LYC competitively in the HR and wellness space.
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-Social Media Analysis: Conducted a detailed assessment to identify opportunities and optimize platform-specific strategies.

-Explainer Video: Created a concise, visually engaging video to showcase the app’s features and inspire users to achieve their wellness goals.

-Press Release & Media Outreach: Wrote and distributed a press release to 46 prominent journalists and HR professionals.

-Email Newsletters: Developed email content to engage audiences and build stronger connections.

This project highlights my ability to deliver cohesive marketing campaigns that drive measurable impact and align with the brand’s mission.