Indiana Beach | Social Media Campaign

For my Digital Strategy class, I had the exciting opportunity to create a comprehensive social media campaign for Indiana Beach, a charming, family-owned amusement park nestled in the heart of Indiana. Tasked with modernizing the park’s outreach, I developed a strategy that focused on engaging younger generations—specifically Gen-Z and Millennials—while maintaining a connection with the existing audience of Baby Boomers and Gen-X. This campaign, titled “100 Years, 100 People,” celebrated the park’s century-long legacy by sharing unique stories from employees, guests, and others who make Indiana Beach special, fostering inclusivity and building brand loyalty.

My campaign extended beyond storytelling to include a robust digital strategy tailored for Instagram, TikTok, and Facebook. By combining creative tactics such as video reels, user-generated content, and a promotional giveaway, I aimed to increase engagement by 40%, boost brand awareness, and position Indiana Beach as a destination that resonates with all audiences. From designing impactful social media posts to listening and adapting to trends, this project highlights my ability to blend creativity with data-driven strategy to support a brand's growth in the digital landscape.