Hidden Ridge Campsite | Brand Strategy

For the Hidden Ridge Camping project, I developed a strategy plan to elevate the brand’s presence and appeal to key audiences, including families, #vanlifers, and couples seeking unique wedding venues.

The plan focused on aligning Hidden Ridge’s messaging with its core values—family connection, joyful exploration, and holistic wellness—while leveraging the “Magician” archetype to highlight its enchanting and transformative offerings. Through creative strategies, digital and social tactics, and audience-specific campaigns, this project showcased the potential to create memorable experiences and forge stronger community ties.